Mun, Dal Ju

Head of Non-Degree Programs, Head of Alumni Association, Professor

djmun@assist.ac.kr
070-7012-2774

General Information

Education

Ph.D. in Business Management, University of PARIS VIII, France (major in marketing)D.E.A. in Business Management, University of PARIS VIII, France (major in marketing)M.A. in Information and Communication, University of PARIS VIII, France (major in advertising)

Research Interests

Brand Strategy for Change Consumer Behavior, Marketing Strategy for Sales Performance, Disruptive Innovation in Marketing, Corporate Brand Marketing Consulting

Program

PhD in Business Administration

Business School of Lausanne DBA

Biography

Current Courses