Seoul Busines School - Faculty Profile

General Information

Education

(2001.3-2006.8) College of Business Administration (Ph.D. in International Business & Strategy)Seoul National University, Seoul, KoreaThesis: Conditions influencing Multinational Staffing Mechanisms andEffects on Performance of Foreign Subsidiary (Advisor: Prof. Dong-Sung Cho)(2011.1-2013.6) School of Law (Master of Laws, LLM)Northwestern University, Chicago, Illinois, USA(2011.2-2013.2) Master of Intellectual Property (Master of Science & Engineering)KAIST Graduate School of Future Strategy, KoreaThesis: Studies on Value Transfer Strategy of Intellectual Property for Trade Dress(1994.3-1996.2) Dept. of Business Administration (MBA)Sungshin Women’s University, Seoul, KoreaThesis: An Empirical Study on Hedging Effect with Foreign CurrencyFutures using a Bivariate GARCH Error Correlation Model(1989.3-1993.2) Dept. of Business Administration (BBA)Sungshin Women’s University, Seoul, Korea

Research Interests

International Business & Strategy, Intellectual Property Management, Innovation & Entrepreneurship

Program

Aalto University EMBA

Franklin University AI Big Data EMBA

Stony Brook University MSTM

Seoul Business School

Biography

Current Courses

Sat, Sun (4 days)

15 hrs

S1877

Seminar on Qualitative Studies(AI part updated)

To provide practical help in writing a thesis by learning various techniques and characteristics of qualitative research methods among social science methodologies and practicing them directly through tasks.

Fri, Sat (4 days)

24h

S1888

IP Strategy for Big Data Business

This course covers the broad agenda of using intellectual capital for competitive advantage. With ICT convergence technology, intangible assets such as human capital, intellectual property, brands and relationships have become the dominant proportion of a firm's market capitalization. The main forms of IP-patents, registered designs, trademarks, copyright and trade secrets will be explained in relation to product and services. This course adopts a "lifecycle" approach to the management of an intellectual asset, covering the creation of the intellectual asset, the codification of the asset in the form of intellectual property (IP), the valuation of intellectual assets, the protection of intellectual assets and leveraging of intellectual assets into future markets for growth.