Choi, Yong Joo

Vice-president of Operations, Professor

yjc@assist.ac.kr
070-7012-2725

General Information

Education

(2008) Ph.D. in Business Administration, aSSIST (1995) M.B.A. in Marketing, Hanyang University (1999) Executive Master of Business Administration, Helsinki School of Economics

Research Interests

Sales Innovation Management-Social Capital & Trust Building, Strategic Management Key Account Management (B-to-B Sales Strategy) Channel Management: Direct Sales, B-to-D (Distribution Channel) Sales

Program

Seoul Business School

PhD in Business Administration

Biography

Current Courses